Thursday, 18 February 2010

Composing Jingle

After coducting research in to various radio jingles and comming up with the genric features that we believe them to have:

>"Cheesy"
>"Repetition of the product/service name"
>easy lyrics
>memorable

We then went on to begin to think of the jingle lyrics we ouls like to use an dthe tune we would want it performed to, after overhearing a girl in the corridor humming to the tune of "Joyful,Joyful", we both though that the beat of the song would be perfect especially as it is popular sang by gospel choirs so would fit to our idea and also with a simple beat would mean that i shouldn`t be too hard to come up with lyrics.
Initially we though of having a whole song about the product however decided against this idea when look at the findings of our research we saw tha almost always the jingles were just a vert short song about the product and repeating the products name a lot. As we wanted to make the product appear to be a rela media product on the market we decided to use these features. Here ar ethe lyrics that we came up with tha alrthough are informal and short we thought this would give the audience a chance of remmebering the jingle and product.
“Viz viz viz viz viz
It works all the time
It gets off the grime
Viz Viz Viz Viz Viz
No matter how,
tough it may be
It will make, clothes, STAIN FREE!
VIZ!”

Why did we decide on the gospel choir?
Well our traget audience we felt would be 18 - 76 year old owmen mainly as it is stereotyped that women do the washing and this has come from the "1950`s housewife" we took this into account and decided that music sung by a gospel choir id ver jubilant and powerful and also makes you wnat to sing along, becaus of the feel that gospel choir music gives off we thought it would appeal to a range of ages. Also gospel music has religios connetations linking to purity , to white showing cleanliness proving to be a great link to our produt.

A BIG problem occured that being the gospel choir pulled out of being recorded at the last minute due to this we had to find a fats replacement so that would have something ot be our radio jingle. A girl in the year offered to help us out and we jumped at the idea especially as she is an AMAZING singer and has performed parts in such musical productions: "Annie","Wizard of OZ" and "Oliver".
Her name is Molly Taylor, who is 18 years old.

Wednesday, 3 February 2010

Making the web popup

After conducting research into web pop ups that were one of my auxiliary tasks we knew we wanted to make the products logo the main part of the web pop up and then from this we would use the colours that appear in the middle of the logo which are: yellow and purple this is so we stick to a colour scheme but also so the logo stand out. We began by producing the web pop up on word and this is how it appeared:



We kept to a simple design as this is what be discovered was a generic feature when researching web pop ups and have also left a space on there as this is where the logo would go that we wish to flash, we came up this as when looking in to out researched pop ups and from personal experience we found that most of them have a flashing image that attracts the attention of the audience to the the pop up and will also emphasise the product being advertised.


However so that we could firstly have a flash image we needed to make this using Adobe Flash Producer and also we needed to transfer our design into Adobe Dream weaver as it was not possible to keep it the same. Due to the limitations that Adobe Dream weaver holds we had to slightly adjust the design to make it possible to be in dream weaver so we could make it appear as a web pop up we had to create the pop up in this program anyway. To make the product appear neatly and all together we started by inserting a table of one column but 6 rows this was so each section of text will appear in each cell separating it but keeping it all aligned and the flashing logo will also be inserted to one particular cell as well. One we had typed the text we simply changed the fill colours of the cells by using the tool bar at the bottom of dream weaver and the same goes foe editing the font.
Here is a screen shot of the design in Dream weaver:




To create the flash file we simply opened up the logo in Adobe Flash Producer and then created another white frame one after the other in the sequence animate tool bar at the bottom.This will make it appear as if the image is flashing but technically it will be a fast sequence of the products logo and white frame is being played simultaneously one after the other.




And here is the actual flash file




Finally we inserted the flash file into dream weaver and placed the file within the correct row of the table and saved the product, here is the final one as a screen shot when opened up in the browser, it was hard to get a screen shot of the logo been shows due to it being a flashing image :




Here is also the html link to the pop up:


D:\WEBPOPUP\FINAL1.html