After coducting research in to various radio jingles and comming up with the genric features that we believe them to have:
>"Cheesy"
>"Repetition of the product/service name"
>easy lyrics
>memorable
We then went on to begin to think of the jingle lyrics we ouls like to use an dthe tune we would want it performed to, after overhearing a girl in the corridor humming to the tune of "Joyful,Joyful", we both though that the beat of the song would be perfect especially as it is popular sang by gospel choirs so would fit to our idea and also with a simple beat would mean that i shouldn`t be too hard to come up with lyrics.
Initially we though of having a whole song about the product however decided against this idea when look at the findings of our research we saw tha almost always the jingles were just a vert short song about the product and repeating the products name a lot. As we wanted to make the product appear to be a rela media product on the market we decided to use these features. Here ar ethe lyrics that we came up with tha alrthough are informal and short we thought this would give the audience a chance of remmebering the jingle and product.
“Viz viz viz viz viz
It works all the time
It gets off the grime
Viz Viz Viz Viz Viz
No matter how,
tough it may be
It will make, clothes, STAIN FREE!
VIZ!”
Why did we decide on the gospel choir?
Well our traget audience we felt would be 18 - 76 year old owmen mainly as it is stereotyped that women do the washing and this has come from the "1950`s housewife" we took this into account and decided that music sung by a gospel choir id ver jubilant and powerful and also makes you wnat to sing along, becaus of the feel that gospel choir music gives off we thought it would appeal to a range of ages. Also gospel music has religios connetations linking to purity , to white showing cleanliness proving to be a great link to our produt.
A BIG problem occured that being the gospel choir pulled out of being recorded at the last minute due to this we had to find a fats replacement so that would have something ot be our radio jingle. A girl in the year offered to help us out and we jumped at the idea especially as she is an AMAZING singer and has performed parts in such musical productions: "Annie","Wizard of OZ" and "Oliver".
Her name is Molly Taylor, who is 18 years old.
Thursday, 18 February 2010
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