Research for ancillary tasks

Research for ancillary tasks
Emily and I now went on to conduct research into our ancillary tasks being to compose a radio jingle and create a web pop both advertising our product. We went on to listen to various radio adverts one that is quite recent and the other that is from the 1970`s this will help us without idea of producing an old style TV advert and a modern one, we will then be able to chose which style we wish to use for the radio jingle. It will allow us to see if there is any difference between the two jingles and contrast them to see if they change to suit the current norms and values of thee society or if radio jingles have simply remained the same throughout society. For different product`s radio jingles we noticed that they all took aspects of the TV adverts forward and the most “catchy” jingles that you remember are those that have a jingle of someone singing about the product and its benefits.

At the moment one of the most popular radio jingles and TV adverts is that advertising the company that promises to find you the cheapest car insurance which is “Go Compare” insurance. These involve a man singing about the benefits of the product, for this advert the radio advert is simply the jingle as it says everything about the product that it needs to and therefore no over voice needs to be, although some jingles are very short for this product they still say enough to promote the product and make them memorable for the customer to buy the product and remember the jingle. By remembering the jingle when shopping or looking for a type of this product they will always think of this product first.

Here are the lyrics to one of the Go Compare jingles although not much is mentioned the jingle is memorable and “catchy” in order for the audience to remember the product when shopping for it.

Go Compare,
Go Compare,
When in doubt check them out go Compare,
(Dog barks 2x)
With just a few clicks save your spondoliks and you'll thank your stars that you went to go compare,
Yes you'll thank your stars that you went to go compare.
Bold - Long Notes Bold and Italic - extra long notes

A TV advert was broadcast in 1970 for “R Whites Lemonade” , the jingle named “Secret lemonade drinker”, is a catchy song that is popular among the generation of the 1970`s, due to the lyrics and tune having memorable words that are sung in a certain tune. We could say this is similar to nursery rhymes how they also use simplistic language sung in a certain tune, which then makes it easy for the audience to remember the tune and the words to sing to it. This goes on to make the product memorable and popular as, as they jingle/song gain popularity the product it is about goes with it. This particular jingle also tells the story of the advert where a man sneaks down stairs in the middle of the night to drink some R Whites lemonade, this jingle went on to be used. Here are the lyrics of the adverts jingle of the 1970`s:

I`m a secret lemonade drinker
R whites R whites
I`m trying to give it up, but it’s one of those nights
R whites R whites
R whites lemonade, I`m a secret lemonade drinker
R whites R whites
R whites R whites?

When comparing this to the “Go Compare” radio jingle I do not believe there is much of a difference although the “Go Compare” jingle is much more bold in sound and suits the music decade, this is similar to the “R whites” jingle which again is to the tune that could be a 1970`s song this makes it appeal more to the target audience and known for its time. Other than that I think radio jingles are simply constructed to match the current TV adverts for the particular product at the time it is made, by matching it to the televised advert, it associates the product with another advert which means more aspects are being associated with the product which will increase popularity.

Web pop ups

We also felt to gain a good deal of what the task involves and how to design the various parts that we should also go on to look at various web pop ups so that when creating the web pop up we conform to the norms of modern society. Web pop ups are not a popular way of advertisement as when discussing advertisement ways with the class earlier in the year, this was not one we came up with, most people find them annoying however it has been seen in statistics that although when these adverts pop up at least 40% are read the whole way through and those who simply close the advert still remember the name of the product and then go on to remember it when shopping.

Here is a n image of lots of different web pop ups for various company I chose to use this image as it will allow me to see if they are similar in style and design and also if it changes depending on the product.

By looking at these, I see they all have a simple layout and state minimal information about the products being advertised instead they just have bold writing stating what the product is and performs. Some of the pop ups have an option form the user to click and go forward to the website of the product in order to finds out more information on the product or sign up for it. There are for competition this use red writing which grabs the attention of the user and make the interested in entering the competition as where it has grabbed their attention that they could win something they go wanting to. To take forward on to our web pop up I think we will have to use the same layout of plain styles that do not show too much information and just simply inform the user of the product.

Research! Research! Research!

Researched TV Adverts

We think that it is very important to research into TV adverts in order for ours advert to be a true representation of a TV advert matching the current norms and trends of the televised adverts. It will also help us to gain ideas of how to go to plan and create out TV advert and how the TV adverts are constructs, how the attract the attention of the target audience and promote the product giving all its benefits, so that the audience then go on to purchase the product. We have decided to look at a range of products for various different products to see if there is a change in how to advertise certain products but will also give us a range of ideas that we may want to go and use a handful of the characteristics in out own advertisement package for our product when it comes to designing and making our own but also so we can get an idea of a commercial adverts generic features.

Coca-Cola Adverts
Happiness factory
The advert was launched in 2006 and has gone on to be one of the most successful advertising campaigns for the coca cola company. It has won several awards including The “Silver Lion” at the 2007 Cannes advertising awards and recently has been nominated for a prime time commercial “Emmy” in the USA.


Mailbox Advert
This advertising campaign only lasted for approximately 7 months the purpose of the advert was to show the happiness people would have when receiving a bottle of coke within their mailboxes in America; however the company felt that the advert did not appeal to a large majority of the audience.


Thirsty Advert
The main purpose of this advert was to show a man craving for a drink and walking to find an open shop to find a drink, upon eventually finding one the only product in the shop is a coca cola when then the advert again portrays the happiness of having a glass of coke. Again this advert only lasted approximately 7 months as the company felt it did not appeal to the younger audience and did not draw in the attention of the audience.


Hilltop Advert
The “hilltop advert” was filmed in Rome, Italy in 1971 and is seen as the most beloved and well known commercial the company even brought it back to our screens in 2007 due to its popularity in the 1970`s and thought it would do just as well now. Before the advert begins a message from the company is shown stating; “On a hill top in Italy, we assembled young people from all over the world…To bring you this message from Coca-Cola bottlers, all over the world it’s the real thing.”


Through looking at these adverts it gave me a good idea of how a company promotes and advertises a singular product through the means of televised advertising. Out of the four adverts my favorite personally was the “Thirsty advert”, this is because I thought it shows the product in a good light and shows the purpose of the product to the customer which is it being a drink and fulfilling a thirsty person. This gives the product a good name and with it being a drink clearly shows the product fulfilling its purpose. However I also like the “hilltop advert” as again it shows the product to be bringing people together and spreading happiness this will make people more inclined to go and buy the product as the nature of the advert is happy. Also in this advert it shows a range of people from all over the world this could be portraying the product to be well known all over the world and therefore showing its popularity will also make the consumer more inclined to buy a product as the popularity portrayed could be suggesting t the audience that it a high quality product.

I though to have enough research so Emily and I would be able to go forward and produce ideas for our advertising campaign we carried on to look at other products and their advertising campaigns. We decided too look at the recent “Cadbury, Dairy Milk” adverts that are said to be revolutionizing the world of confectionery advertising. Rather that advertising the product and showing its fulfillment of its purpose the company are producing productions that are memorable and therefore will make the consumer remember the advert and product. The company have called these “Glass and a half full productions”, linking to the milk that is in their chocolate.


Eyebrow Advert
The advert was launched by Cadbury in 2009, the advert features a young boy and girl at a photo shoot when the photographer leaves the shoot to answer the phone the boy presses a button on his watch that releases the tune to “Don’t stop the rock”, by Freestyle Express, this is when the children begin to move their eyebrows in unison to the tune of the song. The end of the advert displays a bar of Cadbury Dairy Milk Chocolate above the slogan of the campaign: "A Glass and A Half Full of Joy".

Researched TV Adverts

Gorilla Advert
The advert was first launched in 2007 which lasted 90seconds and not only appeared on our television screens but also in cinemas, billboards, newspapers and magazines. The advert went on to be broadcast across a number of countries including Canada, Australia and South Africa. The advert formed the centerpiece of the Cadburys “Glass and half full productions” that have gone to be increasingly popular and improved the public perception of the brand noticeably.


Aiport/Truck Advert
The advert was first launched on the 28th March 2008 to take the place of the gorilla advert again produced by the advertising campaign “Glass and a Half Full Productions”. The advert features several trucks racing on an empty runway at an airport, to the tune of Queens, “Don’t stop me now”. The ad campaign ran at the same time as the problems at Heathrow Terminal 5 with baggage handling; in the advert baggage was scattered across the runway.


After looking at various advertising campaigns we then went on to look at advertising campaigns for cleaning products to see if there was a difference between how company’s advertise products and cleaning products.
A well known cleaning product is Mr. Muscle adverts that can be a spray kitchen cleaner or bathroom cleaner that promises to fight tough stains. The product was manufactured in 1992 and since then the advertising campaign has continued to appear on our screens, until 2008 when the advertising campaign changed the small, skinny man who had always been associated with the product to a cartoon super hero.

Multitask Advert
This advert made 8 years ago has to appeal to all not including a young children audience as everyone has to clean and getting stains off of surfaces can be challenging therefore the aim of this advert is to show how easy it is to do this by using this product.


Bathroom Advert
This advert is one of last adverts before the adverts changed to the super hero adverts I found this one quite comical and an exaggeration of society member using many products in a bathroom in order to clean all surfaces, however the aim of this adverts is to tell the nation that you only need one product.


Super scientist Advert
This advert was broadcast during September 2009 and shows off the new advertising campaign which is a animated super hero that implies the product is a superhero, this may also appeal to children who will want the product simply in the shopping trolley because it includes a super hero. The adverts are now more updated however many commented on preferring the real life man doing the adverts.


After looking at the cleaning products adverts it was clear to me that when advertising a cleaning product the main thing the advertising campaign focus on is showing the product working to a high standard and its benefits, informing the audience of its main selling points rather than making the advert memorable to the audience like the Cadbury adverts in contrast we found that when advertising a cleaning product it is all about showing off the products benefits and it to be high quality.

Now we have finished extensive research in to current and older TV adverts, form which we have gained ideas to take forward to our advertising campaign and how we should go about advertising the product in order for it to conform to the adverts of today. Our initial idea is take the style of old fashioned adverts for one of the TV adverts as we thought these would be fun to film together, but also film a recent TV advert showing the adverts progress and will also portray that the product is a long running product widely used. Also when initially thinking of TV adverts we think that they are very “cheesy” in the way that they are presented and we will also carry this idea throughout the project.

Re-looking at briefs

Re-looking at briefs

Now having decided against that brief we began the process again of looking through the briefs and picking out another that appealed to us and one that we would feel we could put everything in to it. We began to look down the list of briefs picking out the good and bad points of each one and why it may or not suit us, also making sure that we could be imaginative and would not be making too much hard work for ourselves but so it was still a challenge. We finally came across the idea of a TV advertisement for a new product or service, we both felt that this suited us in every aspect as it meant we could use our imagination when it comes to designing and new product or service and how we will go about advertising it, we would be able to be creative in producing a fun, “cheesy” advert that are popularly seen our televisions today and suit our personality as Emily and I are both happy and outgoing people who like to over exaggerate everything. The brief will also allow us to produce a jingle for a radio advertisement we thought even though neither of us have done this type of thing before it would be showing off our media skill and how we don’t mind trying new types of media. Some of the other briefs stood out to us however when briefly discussing which one we would most like to do we came to the decision of going with this brief as we think it will be the most enjoyable to create which therefore hopefully means we won’t mind doing the work being it to get a high quality outcome.
After deciding on this brief we began to brainstorm together various ideas of the products that we could imaginatively create and go on to produce the various adverts for. By brainstorming out ideas of the products we would like to advertise it means we can go on to research into these ideas and plan how we would want the product or service to be seen through the adverts but also so we defiantly knew we had enough ideas to be able to work to this set brief without becoming stuck for ideas, which could cause problems in the planning or construction stage.


What our brief would involve
An advertisement package for a new product or service, to include two TV advertisements, together with two of the following three options;
A radio advertisement
A TV program sponsorship sequence
A web pop up advert

For this brief there would be various tasks that we would have to do before being able to have a professional, high quality outcome. We have decided that we will produce an advert that obviously will involve filming and editing the various shots anf frames of filming together in order to make a successful television advert that conforms to real adverts. Then we will go on to record a radio advertisement, this again would involve a jingle of some sort that catches the attention of the audience as well as sounding as if it belongs on the radio and promotes the product well. Along with this we will finally go to design and create a web pop up this would let us use still images and our designing techniques in order to capture the attention of the audience and again conform with real life web pop ups. We felt that this would best show off all our media abilities and also be challenging to express the same product at the similar standard through three different mediums. We made a list of tasks that our projects would now involve before we had a finished product that we could then go on to advertise;
Research various commercial adverts for a range of products, including TV adverts, radio adverts and web pop up adverts
Come up with initial ideas and the expand on these; i.e.) name of product, theme of commercial
Research similar adverts/products to initial idea
Name of product


Initial Ideas