Research for ancillary tasks

Research for ancillary tasks
Emily and I now went on to conduct research into our ancillary tasks being to compose a radio jingle and create a web pop both advertising our product. We went on to listen to various radio adverts one that is quite recent and the other that is from the 1970`s this will help us without idea of producing an old style TV advert and a modern one, we will then be able to chose which style we wish to use for the radio jingle. It will allow us to see if there is any difference between the two jingles and contrast them to see if they change to suit the current norms and values of thee society or if radio jingles have simply remained the same throughout society. For different product`s radio jingles we noticed that they all took aspects of the TV adverts forward and the most “catchy” jingles that you remember are those that have a jingle of someone singing about the product and its benefits.

At the moment one of the most popular radio jingles and TV adverts is that advertising the company that promises to find you the cheapest car insurance which is “Go Compare” insurance. These involve a man singing about the benefits of the product, for this advert the radio advert is simply the jingle as it says everything about the product that it needs to and therefore no over voice needs to be, although some jingles are very short for this product they still say enough to promote the product and make them memorable for the customer to buy the product and remember the jingle. By remembering the jingle when shopping or looking for a type of this product they will always think of this product first.

Here are the lyrics to one of the Go Compare jingles although not much is mentioned the jingle is memorable and “catchy” in order for the audience to remember the product when shopping for it.

Go Compare,
Go Compare,
When in doubt check them out go Compare,
(Dog barks 2x)
With just a few clicks save your spondoliks and you'll thank your stars that you went to go compare,
Yes you'll thank your stars that you went to go compare.
Bold - Long Notes Bold and Italic - extra long notes

A TV advert was broadcast in 1970 for “R Whites Lemonade” , the jingle named “Secret lemonade drinker”, is a catchy song that is popular among the generation of the 1970`s, due to the lyrics and tune having memorable words that are sung in a certain tune. We could say this is similar to nursery rhymes how they also use simplistic language sung in a certain tune, which then makes it easy for the audience to remember the tune and the words to sing to it. This goes on to make the product memorable and popular as, as they jingle/song gain popularity the product it is about goes with it. This particular jingle also tells the story of the advert where a man sneaks down stairs in the middle of the night to drink some R Whites lemonade, this jingle went on to be used. Here are the lyrics of the adverts jingle of the 1970`s:

I`m a secret lemonade drinker
R whites R whites
I`m trying to give it up, but it’s one of those nights
R whites R whites
R whites lemonade, I`m a secret lemonade drinker
R whites R whites
R whites R whites?

When comparing this to the “Go Compare” radio jingle I do not believe there is much of a difference although the “Go Compare” jingle is much more bold in sound and suits the music decade, this is similar to the “R whites” jingle which again is to the tune that could be a 1970`s song this makes it appeal more to the target audience and known for its time. Other than that I think radio jingles are simply constructed to match the current TV adverts for the particular product at the time it is made, by matching it to the televised advert, it associates the product with another advert which means more aspects are being associated with the product which will increase popularity.

Web pop ups

We also felt to gain a good deal of what the task involves and how to design the various parts that we should also go on to look at various web pop ups so that when creating the web pop up we conform to the norms of modern society. Web pop ups are not a popular way of advertisement as when discussing advertisement ways with the class earlier in the year, this was not one we came up with, most people find them annoying however it has been seen in statistics that although when these adverts pop up at least 40% are read the whole way through and those who simply close the advert still remember the name of the product and then go on to remember it when shopping.

Here is a n image of lots of different web pop ups for various company I chose to use this image as it will allow me to see if they are similar in style and design and also if it changes depending on the product.

By looking at these, I see they all have a simple layout and state minimal information about the products being advertised instead they just have bold writing stating what the product is and performs. Some of the pop ups have an option form the user to click and go forward to the website of the product in order to finds out more information on the product or sign up for it. There are for competition this use red writing which grabs the attention of the user and make the interested in entering the competition as where it has grabbed their attention that they could win something they go wanting to. To take forward on to our web pop up I think we will have to use the same layout of plain styles that do not show too much information and just simply inform the user of the product.