Now having decided against that brief we began the process again of looking through the briefs and picking out another that appealed to us and one that we would feel we could put everything in to it. We began to look down the list of briefs picking out the good and bad points of each one and why it may or not suit us, also making sure that we could be imaginative and would not be making too much hard work for ourselves but so it was still a challenge. We finally came across the idea of a TV advertisement for a new product or service, we both felt that this suited us in every aspect as it meant we could use our imagination when it comes to designing and new product or service and how we will go about advertising it, we would be able to be creative in producing a fun, “cheesy” advert that are popularly seen our televisions today and suit our personality as Emily and I are both happy and outgoing people who like to over exaggerate everything. The brief will also allow us to produce a jingle for a radio advertisement we thought even though neither of us have done this type of thing before it would be showing off our media skill and how we don’t mind trying new types of media. Some of the other briefs stood out to us however when briefly discussing which one we would most like to do we came to the decision of going with this brief as we think it will be the most enjoyable to create which therefore hopefully means we won’t mind doing the work being it to get a high quality outcome.
After deciding on this brief we began to brainstorm together various ideas of the products that we could imaginatively create and go on to produce the various adverts for. By brainstorming out ideas of the products we would like to advertise it means we can go on to research into these ideas and plan how we would want the product or service to be seen through the adverts but also so we defiantly knew we had enough ideas to be able to work to this set brief without becoming stuck for ideas, which could cause problems in the planning or construction stage.
What our brief would involve
An advertisement package for a new product or service, to include two TV advertisements, together with two of the following three options;
A radio advertisement
A TV program sponsorship sequence
A web pop up advert
For this brief there would be various tasks that we would have to do before being able to have a professional, high quality outcome. We have decided that we will produce an advert that obviously will involve filming and editing the various shots anf frames of filming together in order to make a successful television advert that conforms to real adverts. Then we will go on to record a radio advertisement, this again would involve a jingle of some sort that catches the attention of the audience as well as sounding as if it belongs on the radio and promotes the product well. Along with this we will finally go to design and create a web pop up this would let us use still images and our designing techniques in order to capture the attention of the audience and again conform with real life web pop ups. We felt that this would best show off all our media abilities and also be challenging to express the same product at the similar standard through three different mediums. We made a list of tasks that our projects would now involve before we had a finished product that we could then go on to advertise;
Research various commercial adverts for a range of products, including TV adverts, radio adverts and web pop up adverts
Come up with initial ideas and the expand on these; i.e.) name of product, theme of commercial
Research similar adverts/products to initial idea
Name of product
Initial Ideas
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