Our Product

After completing extensive research in various advertising packages for various products including research into the ancillary task, we now took our findings from the research and personal thoughts to take forward into deciding what product we would like to make the advertising product for. We have had the idea from the beginning of creating an old style advert and then contrasting this with out second advert being more up to date and conforming to modern society`s norms. This would allow us to show a change in the style of the advert and the construction if it this would also mean we would show that we have contrasted the two adverts from old style to a modern one showing our skills to design and create videos according to certain decades.

Before we made any decisions of if we would go ahead with having an old style advert and a more modern advert we brainstormed various products we could advertise and then went on to make a decision from choosing our favourite product, but that would also allow us to get the most out of the advertising product for the product. Here is the brain storm of product ideas:


After brainstorming our ideas although we likes the idea of the powder that when you put in a microwave it turns in to a meal, we really wanted to show a time difference in out two adverts and therefore chose to advertise a cleaning product as we thought this would be easy to show a contrast of time between the two adverts, feeling that out other ideas were too modern to take this idea forward. However after deciding we definitely wanted to take forward the idea of the two adverts taking place in different decade we constructed another mind map to ensure there were no other products that or consider before we took the product forward and made the definite decision of the product. Here is the mind map:


We went on to definitely take forward the cleaning product as this what we feel we could make the wont conventional advert for that show a contrast in the different decades they will be filmed for. Emily and I then went on to have an informal discussion where we made rough ideas of what type of cleaning product we would want to advertise and the name of the product.
List of possible cleaning products
>washing clothes
>clean surfaces
>oven cleaner
>window cleaner...............these could be shown by filming and old dirty kitchen to a new clean kitchen once product is used

After looking down the list of products we most liked the idea of advertising a cleaning product for clothes this is mainly because we both have an interest in clothes and also both do our own washing at home meaning we would be making the product to appeal to us as well as to the target audience that would be for almost anyone, however when creating the older advert we will have to take in to consideration the strong stereotype that was around at the time which was women were expected to stay at home and take care of the house. When discussing the ideas we came up with ideas of how to advertise the product and possible names we could use.

Products Name
Firstly we looked at current names of washing clothes products on the market they are the following:
>Vanish
>CilitBang
>Comfort
Other cleaning products names that are currently on the market just not products for washing clothes are:
>Flash
>Mr Muscle
>Mr Sheen
>Fairy washing-up liquid

When analysing the names like "Flash" and "Vanish" it could be seen as an adjective for what the product does for example "vanish"ing stains, or "comfort" could be because the product makes you clothes extra soft and provides them with "comfort". Also when looking at the other names like "Mr Muscle" this could portray the product being strong and getting rid of tough stains, this is the same with the name "Mr Sheen" which is a name for a polish product, sheen is defines as shine and simply states what the product is and keeps it simple. All of the names used for cleaning products are "short and sweet", this means they attract the attention of the audience but also cleverly describe what the product actually does and is one of its benefits. We will take this in to account when deciding on a name for our product, firstly we came up with these ideas:
>Invincible: this idea came from the fact that our product that will be made to clean clothes and therefore will have to get rid of tough stains, invincible meaning that nothing can beat it will describe the product in this way. However the word is quite long and therefore may not be catchy enough as it is quite long therefore we could shorten this option to Invince or vince
>Invisible: this idea came from a similar idea to the above of describing what the product dies, this could be portraying that the product makes any stains invisible. Again the word is quite long and may be too long to catch the attention of the audience therefore we have came up with a shortened alternative which is Viz

After looking at the names we decided to take the name VIZ for our product as we think this is a catchy word and also suits the wording used for titles of cleaning products.