Music

We both decided that for our first advert we needed a song to play in the background of the advert and also knew that as we was planning to create the advert as if it was made in the 1980`s we needed a song.
We also needed to ensure that we kept to the specification which states: All material for all tasks are to be produced by the candidate theirself with the exception of acknowledged non-original sound or image material used in a limited way in video / radio work. But this was not a problem as it also states that non original materials can be used aslong at we seek permission tehrfore we decided to use a song that had already been released, as neither of us are musically inclined to make up our own.
so question was "what song?"

First of all we wanted to have 3 indivdual songs one for the old style advert, one for the modernistic advert and one for the jingle. However we decided that if we have poeple opinions being expressed in modernistic advert we would not need a song and also for the radio jingle we will create this oursleves so we ensure to conform to teh current norms. Therefore we only needed a song for the old style advert but that could maybe be used for the modern advert if need be. We both decided on a song released in 1985 by"Katrina and teh waves" titled "I`m walking on sunshine", we chose this as it was popular when it first come out and is still as popular to day being used in many films such as "Daddy day care".
Here are the lyrics to the song and a link to the original song:

I used to think maybe you loved me, now baby I'm sure.
And I just can't wait till the day when you knock on my door
Now every time I go to the mailbox, gotta hold myself down
'Cause I just can't wait till you write me you're coming around

Now I'm walking on sunshine, oh oh!
I'm walking on sunshine, oh oh!
I'm walking on sunshine, oh oh!
And don't it feel good!

I used to think maybe you loved me, now I know that it's true
But I just can't spend my whole life just-a waiting for you
I don't want you back for the weekend, not back for a day
'Cause baby I just want you back and I want you to stay

Now I'm walking on sunshine, oh oh!
I'm walking on sunshine, oh oh!
I'm walking on sunshine, oh oh!
And don't it feel good!

Walking on sunshine
Walking on sunshine
I feel alive, I feel a love, I feel a love that's really real
I feel alive, I feel a love, I feel a love that's really real
I'm on sunshine baby, oh yeah!
I'm on sunshine baby

Now I'm walking on sunshine, oh oh!
I'm walking on sunshine, oh oh!
I'm walking on sunshine, oh oh!
And don't it feel good!


Here is a link so you can listen to the original recording of the track:

http://www.youtube.com/watch?v=iPUmE-tne5U

Here is a copy of the letter Emily wrote for us and that we went on to send in oerder seek permission to use the song:

Advert 2 Planssss

After planning the first advert for out cleaning product we then began to plan our next so that in the filming stage we could get all the footage we wanted to at one time meaning we wouldn`t have to keep calling upon actors to film at different times which would take up a lot of their time and with other personal commitment this would not be fair.

We have already decided that we wanted the second advert to be more modernistic in order to show a contrast of the decades within the adverts, but also will show the product to have gone on to be successful and widely used. Our idea for this advert is too show the gospel choir singing a jingle we will make up about the product and also use the jingle to be a main part of the radio jingle.

Unfortunately a big BIG BIG problem cam around which was that the gospel choir were unable to do the filming for us due to other commitments therefore we had to take forward another idea. The next idea was to make the advert in to showing various members of the public that have sent in their home videos of how they would advertise "viz". Obviously the people featured would be actors but we want to show that the product is widely used and a product that all ages find useful. We think that this will be a great advertising package for the product as the "member of the public" will be putting faith in other members and therefore go on to promote the product, showing how widely it is used.
Here is a storyboard of the different frame we plan to have in the advert:

As you can see we are going to present the advert as if it is celebrating "VIZ" and we as the producers have asked members of the public to send in their videos of advertising the product.

We will film the clips of the various actors at various locations so its looks as if all the home videos are from different people. Here is a list of the characters that will be involved in this advert we will not be giving the actors a script as, we want the clips to be different we will ask the various actors to come up with something to say of their choice weather they wish to plan what to say or not. So here are the character profiles:

Character 1

Name: Emma Constable
Age: 18
Costume: Black coat and umbrella as she will be filmed outside and needs to look older and sophisticated.

Character 2

Name: Thomas Myers
Age: 11
Costume: Football kit as he will be presenting young boy who always produces stains when playing football.

Character 3

Name: Faye Allen
Age: 18
Costume: Smart clothing will represent a business woman with a hectic lifestyle.

Character 4

Name: Cathy Myers
Age: 43
Costume: Casual modern day clothing, representing a modern day mum

Character 5

Name: John Myers
Age: 47
Costume: Jeans and t-shirt, a comfortable look, maybe be a comical advert.

Advert 1 Planssss

After deciding the advert plot that we wished to have for the first advert and we have made the decision together that we want advert to be of old style and the other to show a contast between the decades and the quality of the adverts. We now began to draw up a story board of the avdert so when it comes to filming the the advert we will know exactly we what we need to film and also when it comes to editing the video wee will have a clear idea of how we want the advert to appear.


Here is the story board:

Due to there being so many different frames within this advert involving various actions and words from the character i decied to draw up the the storyboard again making each frame larger so the actions of the character can celarly be seen and it also shows a claer idea of the scenery we will want the character to be shot in. Here are the larger frames that have a clear description:

Script of advert
Now kowing exactly what we wanted to film we now had to decide on the catchphrases we wanted to character to say in cheese, we came up with the following 2;
>"Viz, always does the trick!!"
>"Viz, always leaves your clothes stain free!"

These two statements will be said throughout the advert the first when the character is poring the product and the second will be at the end of the advert when the character pulls out the clean washing and holds it up to the camera.

Character

We have decided to use Emily's younger sister Beth, as she was someone who was willing to dress up to suit the old fashioned themed advert and as a person she is also quite over the top and finds it easy to be cringy and cheesy, this ideal as this is how we want the character to come across.

Name:Beth Allen

Age:15

Costume: floral dress and apron

Picture:

Advert Ideas

Adverts Ideas

Now we knew the product we wished to advertise and had conducted extensive research in to various TV adverts we now had to go on and decide how we would like our TV adverts to appear.
When first discussing we came up with these various plots of how to create or TV adverts:
1) Put the dirty washing machine and then pull out clean clothes showing product has working. We also carried on this idea to show a child playing and falling over producing a stain on their clothes.

2)Placing the dirty shirt in to a bowel of water and adding product then pulling out the shirt showing it to be stain free.

3) Another was to show the opinions of the public and what they thought of the product for example "how good it works", this would portray the products popularity and opinion of the public may bring the trust in the public. Could turn this into a competition advert where we show home videos sent in by users expressing their views on the product or own adverts.

After coming up with these ideas we went on to decide on the two adverts we would like to go ahead and create. The first being the older style advert we will use idea 1 as we believe when seeing other adverts that have an older style this would be perfect for us as we believe we would also be able to carry on this effect throughout the advert. Also it would allow us to make the character act "cheesy" and over the top which is seen to be popular with older style adverts.

As we wanted the second advert to have a more modernistic feel we came up with the idea of fiolming the schools gospel choir and producing a jingle for the product this way but also this would give the advert a happy feel and similar to the insurance advert that was around a couple of years ago for the "you switch" phone company.

Logo for product

Logo
As we are creating a cleaning product it is vital that we create a logo to go along with the product, this logo will become associated with the product as they do with professional company`s. the logo is important as it should attract the attention of the audience in order to promote the product and make the name of the product well known.
As we are making one advert an older style we felt that the logo should not be too modern so that it suits the old style and then this logo can be taken forward to the modern advertisement. With most logos they either have a symbol associated with the product or simply the products name so that it stands out and grabs the attention.
Here are some examples of product logos:

As you can see from the researched logo most of them are just simply the name of product in a special text and some in colour that simply make the name bold and stand out and therefore makes the name of the products memorable and associated with any other products made by the company.
Hand drawn designs of our logo:

Final logo construction:
This is my final computerised logo , when constructing this i kept to the hand drawn design for it as I felt that this logo will catch the attention of the audience and show off the products name so that it stands out in the current market.
When transferring the design on to the computer I played around with various colours to ensure that the colours i had chosen were suitable and do the logo and name of the product justice.

Our Product

After completing extensive research in various advertising packages for various products including research into the ancillary task, we now took our findings from the research and personal thoughts to take forward into deciding what product we would like to make the advertising product for. We have had the idea from the beginning of creating an old style advert and then contrasting this with out second advert being more up to date and conforming to modern society`s norms. This would allow us to show a change in the style of the advert and the construction if it this would also mean we would show that we have contrasted the two adverts from old style to a modern one showing our skills to design and create videos according to certain decades.

Before we made any decisions of if we would go ahead with having an old style advert and a more modern advert we brainstormed various products we could advertise and then went on to make a decision from choosing our favourite product, but that would also allow us to get the most out of the advertising product for the product. Here is the brain storm of product ideas:


After brainstorming our ideas although we likes the idea of the powder that when you put in a microwave it turns in to a meal, we really wanted to show a time difference in out two adverts and therefore chose to advertise a cleaning product as we thought this would be easy to show a contrast of time between the two adverts, feeling that out other ideas were too modern to take this idea forward. However after deciding we definitely wanted to take forward the idea of the two adverts taking place in different decade we constructed another mind map to ensure there were no other products that or consider before we took the product forward and made the definite decision of the product. Here is the mind map:


We went on to definitely take forward the cleaning product as this what we feel we could make the wont conventional advert for that show a contrast in the different decades they will be filmed for. Emily and I then went on to have an informal discussion where we made rough ideas of what type of cleaning product we would want to advertise and the name of the product.
List of possible cleaning products
>washing clothes
>clean surfaces
>oven cleaner
>window cleaner...............these could be shown by filming and old dirty kitchen to a new clean kitchen once product is used

After looking down the list of products we most liked the idea of advertising a cleaning product for clothes this is mainly because we both have an interest in clothes and also both do our own washing at home meaning we would be making the product to appeal to us as well as to the target audience that would be for almost anyone, however when creating the older advert we will have to take in to consideration the strong stereotype that was around at the time which was women were expected to stay at home and take care of the house. When discussing the ideas we came up with ideas of how to advertise the product and possible names we could use.

Products Name
Firstly we looked at current names of washing clothes products on the market they are the following:
>Vanish
>CilitBang
>Comfort
Other cleaning products names that are currently on the market just not products for washing clothes are:
>Flash
>Mr Muscle
>Mr Sheen
>Fairy washing-up liquid

When analysing the names like "Flash" and "Vanish" it could be seen as an adjective for what the product does for example "vanish"ing stains, or "comfort" could be because the product makes you clothes extra soft and provides them with "comfort". Also when looking at the other names like "Mr Muscle" this could portray the product being strong and getting rid of tough stains, this is the same with the name "Mr Sheen" which is a name for a polish product, sheen is defines as shine and simply states what the product is and keeps it simple. All of the names used for cleaning products are "short and sweet", this means they attract the attention of the audience but also cleverly describe what the product actually does and is one of its benefits. We will take this in to account when deciding on a name for our product, firstly we came up with these ideas:
>Invincible: this idea came from the fact that our product that will be made to clean clothes and therefore will have to get rid of tough stains, invincible meaning that nothing can beat it will describe the product in this way. However the word is quite long and therefore may not be catchy enough as it is quite long therefore we could shorten this option to Invince or vince
>Invisible: this idea came from a similar idea to the above of describing what the product dies, this could be portraying that the product makes any stains invisible. Again the word is quite long and may be too long to catch the attention of the audience therefore we have came up with a shortened alternative which is Viz

After looking at the names we decided to take the name VIZ for our product as we think this is a catchy word and also suits the wording used for titles of cleaning products.