Edit! Edit! Edit! ADVERT 1

So we had to begin with editing advert 1 this proved to take a while as neither Emily or I had used Premier before however Emily came to grips with the program a lot faster than me therfore we decided to consruct the video on Emilys computer with her inserting the clips untill i got the hang of it and rather than just stating ideas also started using the program. We began working on the footage we had captured going through it in chronological order. The openeing page of premeier appears like this: (As seen on Emilys blog)

The first shots we filmed where that of Beth walking in to the kitchen carrying a basket of washing as if she had just come from outside, firstly Emily filmed Beth walking in from a worms view angle, we came up with this idea so it would appear as if it was from a childs point of view so we could show the superior level of the mum doing the washing and the child waiting for her to find the stained tshirt, however incase there was a problem from this angle or we did not like it when we watched it back we also filmed Beth walking in to the kitchen again but this time from our eye level. Onc back in the media room and watching the shot back we are soooo lucky that we did film the clip again from our eye level, as from the worms view angle the shot was very unflattering of Beth, we both decided to not use that piece of footage as neither of us liked it and thought it may make the advert look unproffessional if the characters are filmed from such unflattering angles. We stuck with the eye level view and as Emily draged the clip down into the timeline and set it in out i thought that this angle would probably be better nayway as it will allow the target audience: The busy mums for example relate to the advert more when pointing this out to Emily we both prefered this shot even more.













We were both dead certain on how we wanted the advert to beging with a fuzzy crackling effect as if a TV is not tuned in or has lost signal and tring to gain it bback. However this was difficult to find the perfect effect as we both knew how we wanted it to look but could not find anything to match it. Finally we came up with the idea of filming a television set rewinding a VCR, however when videoing on my TV which is a modern version of an old VCR player it did not give us the effect we wanted.






Luckily when Emily visited her nans one weekend she saw that her nan had an old fashioned VCR player and used this to her advantage by videoing the player rewinding a tape. The outcome was just what we wanted.


Once we had uploaded the clip onto premier we editied it so that it was completley perfect by reversing the shot and shortening it so the shot was not too long, we then went onto use a cross dissolve transition between this shot and the next one which would be Beth walking into the kitchen so that the two shots blended together.



Now very happy with the oppening shot we began to plough through the mass of footage and start editing various clips together in order for the advert to have a plot. As most of the clips we shot were too long and we only wanted certain parts we had to split the clip and set a new starting and finishing point, againthis screen shot we produced shown on Emilys blog shows how we did this:




Once we had decided on all the clips we wanted to use and had set the correct starting and ending points for each one we then had to begin to think of effects and transistions, as without these the footage was of poor quality, here is the video of all the footage we wanted to use without any effects or transitions just straight cuts except for the fact that we changed the colour As we wanted the advert to appear low budget so it appears as if it was made 20 years ago and therefore decided we needed to TAKE THE COLOUR and make it BLACK AND WHITE!

http://www.youtube.com/user/girlsa2media#p/u/3/BC1LGd8Xbtk