Adding effects to Advert 1

Now we had all the clips we wanted to have and them all in order we now needed to add effects however we had to bear in mind that we both wanted it to appear as if it had been made on a low budget, and to appear as if it was made in teh 1970`s so we have to make sure that we kept this in mind when adding the effects. Instead of blending clips togetehr that way make the video appear more advanced we decided to use basic transistions such as:

*rotate clock

*zooms

*pixelates

*page peals

*dissolves.



When choosing a transition we made sure we watched the two clips before putting a transition in between then so we made sure that the transistion was the right one and were sutiable for the 2 clips. For example the clip from when the product is pllaced in the washing machiene to when Beth opend the finish washing machiene cycle to reveal the stain free clothing we decided to add the transistion that represented a colocks face going round the screen to reveal the clip, we decided on this as it portrays time going by.

We also decided to slow some bits of the video down so that we would emphasise the facial expressions of Beth for example when she appears to show she has an idea, this was also, so that the audience knew what was going on as the clip may be too fast for them to see she is having an idea. Slowing this part of the video down turnt out to be very effective as it seemed to snychronise with a aprt of the sing taht goes "YEAHHHHHHHH" perfectly.

Here is the video with all the effects added: see video


We then went on to simply add the fuzzy flickering clip at the begginning of the video and the end not only doe sthis state the end of the and start of the advert, and enphasises the old fashion vibe. It also could convey that the TV is tunning is especially for this advert which is something special.

As well as this we needed to add the products logo in for this we added a flickering effect to the lgo image and stated how long we wnated the image to show for this enhanced the old style effect.



When asking class members for their opinion we saw that the colour tone effect was the alrgest criticism stating that this is where the advert lost the old style effect appart from that class member stated that it was:

"An enthusiastic, cheesy model-suits theme"

"Commical, makes me smile and remember it"

"Looks like it costed little to make, not put togetehr proffessionally"




Here is our final cut! :)
see video