Edit! Edit! Edit! Advert 2

The brief states that we need two TV advertisements so we now had to take the footage we had shot for the second advert and begin the editing process again. The shots we filmed for this advert involved more than one location as we wanted it to appear as if the homemade videos that had been sent in are from all different people showing that the product is widely used rather than just by one family. We also needed to ensure that he camera was of different qualities so that the shots would appear to be video sent in from various homes stating their views on the product.

We was unable to use footage of one actress: Runi Ali as when we filmed her we held the camera horizontally and therefore when we rotated the video round in premier it appeared to have made Runi larger at the sides and shorter in height and felt this would not look good in our advert.

Once we had imported all the shots of the various actors we needed to find a transition or effect to put between the shots to link them together first of all we was going to have straight cuts to a blank screen and the straight cut to the next clip but this look RUBBISH. So Emily then came up with the idea of using the fuzzy flicker clip we used at the beginning and end of our first video to link them together, we made the clip of the fuzz much shorter and inserted it in between each of the clips, we thought it made the video look much more professional and linked the clips together better. It also showed us making links between the tasks.
Here is our first cut:: see video


We showed this cut to our media teacher Miss McAllsiter and although she liked the video was linked together she told us that it did not show off many editing techniques and also stated that sometimes some of the character speak too fast and it is hard to understand. We therefor took this feedback into account and decided to improve both we will increase the editing done to the video by slowing down the characters clips so that they appear to be speaking slower and therefore there is more clarity with what they are saying . The last clip of John Myers we decided to slow his last sentence right down so the action and speech was very slow, deep and over exaggerated we feel not only did this add humour to the advert but also emphasised his last important sentence about where the product is available.

We asked our media classmates to give us some feedback on this cut to see what else we needed to focus on improving they mostly said that the video was very "Random", "people may not understand what the actors are talking about", and that they only understood the advert because they have see out blogs.
We therefore needed to solve this problem and came up with the solution of filming me stating that "Viz" has now been around for 20 years and too celebrate we asked the public to send in their homemade videos of why they love the product the most, i then would conclude the advert stating "So that's why they loved Viz, but why don`t you try it yourself! We are going to leave you with our favourite home video clip so here it is...". We felt this gave more of an understanding to the advert and re-emphasised that this advert was a much more modern take.

HERE IS THE FINAL CUT :)