Edit! Edit! Edit! Advert 2

The brief states that we need two TV advertisements so we now had to take the footage we had shot for the second advert and begin the editing process again. The shots we filmed for this advert involved more than one location as we wanted it to appear as if the homemade videos that had been sent in are from all different people showing that the product is widely used rather than just by one family. We also needed to ensure that he camera was of different qualities so that the shots would appear to be video sent in from various homes stating their views on the product.

We was unable to use footage of one actress: Runi Ali as when we filmed her we held the camera horizontally and therefore when we rotated the video round in premier it appeared to have made Runi larger at the sides and shorter in height and felt this would not look good in our advert.

Once we had imported all the shots of the various actors we needed to find a transition or effect to put between the shots to link them together first of all we was going to have straight cuts to a blank screen and the straight cut to the next clip but this look RUBBISH. So Emily then came up with the idea of using the fuzzy flicker clip we used at the beginning and end of our first video to link them together, we made the clip of the fuzz much shorter and inserted it in between each of the clips, we thought it made the video look much more professional and linked the clips together better. It also showed us making links between the tasks.
Here is our first cut:: see video


We showed this cut to our media teacher Miss McAllsiter and although she liked the video was linked together she told us that it did not show off many editing techniques and also stated that sometimes some of the character speak too fast and it is hard to understand. We therefor took this feedback into account and decided to improve both we will increase the editing done to the video by slowing down the characters clips so that they appear to be speaking slower and therefore there is more clarity with what they are saying . The last clip of John Myers we decided to slow his last sentence right down so the action and speech was very slow, deep and over exaggerated we feel not only did this add humour to the advert but also emphasised his last important sentence about where the product is available.

We asked our media classmates to give us some feedback on this cut to see what else we needed to focus on improving they mostly said that the video was very "Random", "people may not understand what the actors are talking about", and that they only understood the advert because they have see out blogs.
We therefore needed to solve this problem and came up with the solution of filming me stating that "Viz" has now been around for 20 years and too celebrate we asked the public to send in their homemade videos of why they love the product the most, i then would conclude the advert stating "So that's why they loved Viz, but why don`t you try it yourself! We are going to leave you with our favourite home video clip so here it is...". We felt this gave more of an understanding to the advert and re-emphasised that this advert was a much more modern take.

HERE IS THE FINAL CUT :)

Adding effects to Advert 1

Now we had all the clips we wanted to have and them all in order we now needed to add effects however we had to bear in mind that we both wanted it to appear as if it had been made on a low budget, and to appear as if it was made in teh 1970`s so we have to make sure that we kept this in mind when adding the effects. Instead of blending clips togetehr that way make the video appear more advanced we decided to use basic transistions such as:

*rotate clock

*zooms

*pixelates

*page peals

*dissolves.



When choosing a transition we made sure we watched the two clips before putting a transition in between then so we made sure that the transistion was the right one and were sutiable for the 2 clips. For example the clip from when the product is pllaced in the washing machiene to when Beth opend the finish washing machiene cycle to reveal the stain free clothing we decided to add the transistion that represented a colocks face going round the screen to reveal the clip, we decided on this as it portrays time going by.

We also decided to slow some bits of the video down so that we would emphasise the facial expressions of Beth for example when she appears to show she has an idea, this was also, so that the audience knew what was going on as the clip may be too fast for them to see she is having an idea. Slowing this part of the video down turnt out to be very effective as it seemed to snychronise with a aprt of the sing taht goes "YEAHHHHHHHH" perfectly.

Here is the video with all the effects added: see video


We then went on to simply add the fuzzy flickering clip at the begginning of the video and the end not only doe sthis state the end of the and start of the advert, and enphasises the old fashion vibe. It also could convey that the TV is tunning is especially for this advert which is something special.

As well as this we needed to add the products logo in for this we added a flickering effect to the lgo image and stated how long we wnated the image to show for this enhanced the old style effect.



When asking class members for their opinion we saw that the colour tone effect was the alrgest criticism stating that this is where the advert lost the old style effect appart from that class member stated that it was:

"An enthusiastic, cheesy model-suits theme"

"Commical, makes me smile and remember it"

"Looks like it costed little to make, not put togetehr proffessionally"




Here is our final cut! :)
see video

Edit! Edit! Edit! ADVERT 1

So we had to begin with editing advert 1 this proved to take a while as neither Emily or I had used Premier before however Emily came to grips with the program a lot faster than me therfore we decided to consruct the video on Emilys computer with her inserting the clips untill i got the hang of it and rather than just stating ideas also started using the program. We began working on the footage we had captured going through it in chronological order. The openeing page of premeier appears like this: (As seen on Emilys blog)

The first shots we filmed where that of Beth walking in to the kitchen carrying a basket of washing as if she had just come from outside, firstly Emily filmed Beth walking in from a worms view angle, we came up with this idea so it would appear as if it was from a childs point of view so we could show the superior level of the mum doing the washing and the child waiting for her to find the stained tshirt, however incase there was a problem from this angle or we did not like it when we watched it back we also filmed Beth walking in to the kitchen again but this time from our eye level. Onc back in the media room and watching the shot back we are soooo lucky that we did film the clip again from our eye level, as from the worms view angle the shot was very unflattering of Beth, we both decided to not use that piece of footage as neither of us liked it and thought it may make the advert look unproffessional if the characters are filmed from such unflattering angles. We stuck with the eye level view and as Emily draged the clip down into the timeline and set it in out i thought that this angle would probably be better nayway as it will allow the target audience: The busy mums for example relate to the advert more when pointing this out to Emily we both prefered this shot even more.













We were both dead certain on how we wanted the advert to beging with a fuzzy crackling effect as if a TV is not tuned in or has lost signal and tring to gain it bback. However this was difficult to find the perfect effect as we both knew how we wanted it to look but could not find anything to match it. Finally we came up with the idea of filming a television set rewinding a VCR, however when videoing on my TV which is a modern version of an old VCR player it did not give us the effect we wanted.






Luckily when Emily visited her nans one weekend she saw that her nan had an old fashioned VCR player and used this to her advantage by videoing the player rewinding a tape. The outcome was just what we wanted.


Once we had uploaded the clip onto premier we editied it so that it was completley perfect by reversing the shot and shortening it so the shot was not too long, we then went onto use a cross dissolve transition between this shot and the next one which would be Beth walking into the kitchen so that the two shots blended together.



Now very happy with the oppening shot we began to plough through the mass of footage and start editing various clips together in order for the advert to have a plot. As most of the clips we shot were too long and we only wanted certain parts we had to split the clip and set a new starting and finishing point, againthis screen shot we produced shown on Emilys blog shows how we did this:




Once we had decided on all the clips we wanted to use and had set the correct starting and ending points for each one we then had to begin to think of effects and transistions, as without these the footage was of poor quality, here is the video of all the footage we wanted to use without any effects or transitions just straight cuts except for the fact that we changed the colour As we wanted the advert to appear low budget so it appears as if it was made 20 years ago and therefore decided we needed to TAKE THE COLOUR and make it BLACK AND WHITE!

http://www.youtube.com/user/girlsa2media#p/u/3/BC1LGd8Xbtk