Our target was to create 2 televised adverts promoting a product or service along with a web pop up and radio jingle, for the project I worked alongside my best Emily Allen who is always an A level media student. We decided to create an advertising package for a cleaning product named “Viz”, the product of course is imaginary however we wanted the advertisement project to make the product appear as if it could be on the market. It was easy to work with Emily and make decisions as we both get on well but also have clear ideas and similar tastes.
We already had ideas of how we wanted the adverts to appear and a strong idea that we wanted the school`s gospel choir to sing out radio jingle, similar to this is the idea that we wanted one advert to be in a old fashioned format and then other to contrast against this and be a more modernistic style.
Question 1) In what does your media product challenge or develop forms and conventions of real media products?
We chose to produce an advertising package for a cleaning product that we had creatively come up with called “Viz” we came up with the name after looking into other similar products name on the current market, for example “Daz” and “Vanish”, we then went on to discuss what they represent of the product or why the product may be called this, once we made this connection we then followed the process through to ensure that our product had a suitable name that would make the product, if a real one appear in the market as a real product. “Viz” came from the word invisible, which came from the washing powder making your stains invisible, this could be compared to a real washing powder product called “Vanish”, which we made the link comes from promising to make stains vanish. After we got the name we went on to take forward characteristics of real media televised adverts in order to ensure our outcome conformed to the conventions of real media products. The characteristics for this media product are:
· Close up of a product and emotional reaction to product
· Always have a catchphrase/slogan that is associated with the product
· Tend to stick to one location (all focus is on the product)
· Use humour(brain finds it easy to remember humorous things)
· Almost always finish with the brand name or slogan
When creating our first TV advert, we took into consideration the generic features we found adverts to have and took these into consideration when creating our various products. We decided to film out first TV advert in a kitchen and keep to the same location to ensure all the focus was on the product, we chose to film the advert in the kitchen as firstly this is where the washing machine was in Emily`s kitchen but also as when watching adverts for the product “Vanish” on the TV I saw that they were almost normally filmed in the kitchen. We chose to film the advert in Emily`s kitchen feeling this was the least modern kitchen and would give us the effect we wanted to achieve.
In our second TV advert which had a more modern twist, showed actors being members of the public stating their view on the product from pretend home videos we shot.
Our secondadvert was suppose to be a gospel choir but after being let down this was our plan B. The home videos we shot had to be different locations to ensure not all the videos did not appear to come from all the same family, the last we shot involved my dad who read out a cheesy poem in a comical voice, we took this idea from our research on the Mr Muscle adverts which means we conformed to the norm, but also is shown the brain finds it easier to remember humorous events or products.
In our first advert we used a transition that represents a clock from when the washing is put in to the machine and taken out this transition can seen to be used in many TV adverts as it is an effective way of portraying time going by, but also meant that our advert was using the conventions of real media products. Another shot where this is seen is at the end of our two adverts where at the end of the advert sequence we shows the logo for the product this is making the last image the audience sees the logo and product meaning it will stay in their head and make them think about the product hopefully go on to buy it.
BUT also in almost all televised adverts we see the logo or product name the last shot to be shown. In our auxiliary task we also tried to use a great range of media conventions, for example in the web pop up we used a flashing image which is the products logo as because it is flashing it will catch the most attention from the audience and almost make it memorable. However when researching to current web pop ups and with personal experience of seeing them, I always remember most of them to be flashing in some way in order to catch the attention of the user. Although when it came to composing the jingle on the day we had decided to record it with the gospel choir they told us they could no longer perform therefore we had to find someone else who would sing it for use, because we could only find one person it was not the sound we was going for and included no background music which challenges the norms seen in current radio jingles that almost always either have a background tune or many people singing to make it bold. We still used the jingle as we was grateful to the girl for doing it on such short notice and still believe that it sticks to the generic features of a radio jingle; which is singing a short song about the products benefit and repeating the name of the product so that it is remembered by the audience.
Question 2) How effective is the combination of your main product and ancilliary tasks?
Essentially we wanted to create a media product that advertised a cleaning product name “Viz” that we had come up with. We wanted all of the outcomes; the two televised adverts and the auxiliary tasks which was the radio jingle & web pop to conform to real media products norms. Ideally we wanted to show a contrast in time between the two televised advert one being fairly modern and the other being an old fashioned style but advertising the product in high quality, in our minds we also wanted the web pop up to appear as if it was a real media product and the same with the radio jingle.
I think we created the time difference between the two media products and this is shown in the videos, by using different effects and editing the old fashion one in black and white along with using a fuzz effect as if the television had not been tuned properly or where the advert was so old had become worn. I think the modern advert was achieved by the use of firstly stating the advert was commemorating the 20 year anniversary of “Viz” but also by making the video use homemade videos, showing how technology has moved on with people now being able to make their own videos at home and send them easily, which would not have been so easy maybe 20 years ago, also by letting others have their opinion on the product it is similar to more recent adverts like that of other products on the real media market where the adverts simply are the public`s opinion.
We got most of the ideas for our advertising campaign from the extensive research conducted for all types of adverts for all different products; this meant we had a real idea of how to make an advertising campaign and how to make the advertisements appear as if they were real media products. Our main task which was the two televised adverts have a strong intellectual links with our auxiliary tasks which were the web pop and radio jingle. Throughout all the tasks the products name is mentioned and on the main task and web pop up they both show the products logo and a slogan mentioned in the first TV advert which is “Viz always leaves your clothes stain free”, this similar to real advertising campaigns that ensure parts of the different adverts all have a house image or slogan that appears on all so that certain items are associated with the products, increasing the products popularity and how memorable it is.
This link is also in the radio jingle where the slogan has been put in to the jingle again giving the product a house style as such (certain things becoming associated with the product) We have also tried to continue the same colour scheme for example in the logo we have used the colours: blue, black, yellow and purple therefore so that we did not incorporate too many colours, we decided to use the colours from the logo on the web pop up as well, decide to use the colours yellow and purple as the outside of the logo is blue and clack meaning the logo and the web popup will not blend in together and the logo will stand out.
If I could make any changes I would firstly start by re-recording the radio jingle with the same single singer but with a backing tune so that the jingle is bolder and conform to real media products norms, or I would get together a larger group of people to sing the jingle again for the same reasons. As I feel that our radio jingle is the weakest part due to being let down at the last moment by gospel choir we was unable to produce much at such last minute notic. However I now realise instead of waiting for the gospel choir to be together and able to sing Emily and I should of came up with another idea to record the radio jingle so that either way the jingle would sound realistic. Although I do like the words we use to the jingle and the girl`s singing I just don’t believe that the jingle is bold enough to stand out on a radio but does live up to the other generic features of it being “cheesy” and “catchy”, also it being a small song singing about the benefits of the product repeating the products name a numerous amount of times, in order for it to stand out.
Question 3) What have you learnt form your audience feedback?
Audience feedback became a vital part through the whole construction of my the main tasks and auxiliary tasks we created for the commercial product we came up: “VIz”.
When first designing and brainstorming initial ideas of our film trailer we discussed our ideas with a teacher Mr Best, who said that although he thought the idea was fantastic he believed that it may be hard to produce the high quality we wanted due to the very low budget we had to work with. Therefore we took this feedback into consideration and re-think our ideas and thoughts so that we could work with the low budget pointed out to us.
Throughout constructing the main tasks, which were the two televised adverts we asked our classmates for feedback as we went through putting together the video and if they like the various transitions and effects used.
When constructing advert 1 a class mate suggested that if we took the colour from it, it would portray and older style effect . We took this into consideration and therefore make the video appear to be in a black and white effect after watching the video through, Emily and I both agreed that by receiving the criticism it meant we went forward to edit the video and make it better!
Another piece of feedback was that the advert was very “cheesy” and appeared as if they advert was of “low budget” , this piece of feedback showed that we had created the advert to how we ideally wanted it to appear.
When filming I suggested to Emily that we film the shots from various angles so that we had lots of footage to chose from and would be able to ask class members what they felt were good shots and angles and also if we received a piece a piece of feedback stating that they did not like the one of the shots we would have the chance to choose another.
Once creating all of the tasks we asked the member fro various pieces of feedback here are some
>“The web pop up appears in a simple layout, but is similar to other web pop ups especially with the use of the flashing logo”
>“The first advert is very over the top and advertises the product well”
>“The adverts have been edified together in a professional way that suits the theme of the adverts”
>“the radio jingle should include a background tune as it does not sound like a real radio jingle”
“The second advert appear to be much more modern compared to the first advert”
>“In second advert where the member of company is speaking I think they should have been filmed somewhere else as it appears to be roughly done and not realistic due to the back ground”
From this I have already stated throughout the evaluation that if I had the chance I would re-do my radio jingle either recording the single singer with a background track or have a larger group of singers to make it sound bold and realistic
I also would re–film the part where I speak pretending to be a member of the company introducing the home made videos I film this footage in a more professional location or with a plain whit background.
Question 4) How did you use media technologies in the consrtuction and research planning and evaluation stages?
For this question i decided to present the answer in the format of a power point showing anoth media technology used but also i believe this presented the answer in a better structured way. However so that i could upload the power point in to my blog I used a friends slideshare.net login so taht i could convert the file. I had to use her login as the website is blocked at our particular school.
D:\How Did You Use Media Technologies In The
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We kept to a simple design as this is what be discovered was a generic feature when researching web pop ups and have also left a space on 
