Music

We both decided that for our first advert we needed a song to play in the background of the advert and also knew that as we was planning to create the advert as if it was made in the 1980`s we needed a song.
We also needed to ensure that we kept to the specification which states: All material for all tasks are to be produced by the candidate theirself with the exception of acknowledged non-original sound or image material used in a limited way in video / radio work. But this was not a problem as it also states that non original materials can be used aslong at we seek permission tehrfore we decided to use a song that had already been released, as neither of us are musically inclined to make up our own.
so question was "what song?"

First of all we wanted to have 3 indivdual songs one for the old style advert, one for the modernistic advert and one for the jingle. However we decided that if we have poeple opinions being expressed in modernistic advert we would not need a song and also for the radio jingle we will create this oursleves so we ensure to conform to teh current norms. Therefore we only needed a song for the old style advert but that could maybe be used for the modern advert if need be. We both decided on a song released in 1985 by"Katrina and teh waves" titled "I`m walking on sunshine", we chose this as it was popular when it first come out and is still as popular to day being used in many films such as "Daddy day care".
Here are the lyrics to the song and a link to the original song:

I used to think maybe you loved me, now baby I'm sure.
And I just can't wait till the day when you knock on my door
Now every time I go to the mailbox, gotta hold myself down
'Cause I just can't wait till you write me you're coming around

Now I'm walking on sunshine, oh oh!
I'm walking on sunshine, oh oh!
I'm walking on sunshine, oh oh!
And don't it feel good!

I used to think maybe you loved me, now I know that it's true
But I just can't spend my whole life just-a waiting for you
I don't want you back for the weekend, not back for a day
'Cause baby I just want you back and I want you to stay

Now I'm walking on sunshine, oh oh!
I'm walking on sunshine, oh oh!
I'm walking on sunshine, oh oh!
And don't it feel good!

Walking on sunshine
Walking on sunshine
I feel alive, I feel a love, I feel a love that's really real
I feel alive, I feel a love, I feel a love that's really real
I'm on sunshine baby, oh yeah!
I'm on sunshine baby

Now I'm walking on sunshine, oh oh!
I'm walking on sunshine, oh oh!
I'm walking on sunshine, oh oh!
And don't it feel good!


Here is a link so you can listen to the original recording of the track:

http://www.youtube.com/watch?v=iPUmE-tne5U

Here is a copy of the letter Emily wrote for us and that we went on to send in oerder seek permission to use the song:

Advert 2 Planssss

After planning the first advert for out cleaning product we then began to plan our next so that in the filming stage we could get all the footage we wanted to at one time meaning we wouldn`t have to keep calling upon actors to film at different times which would take up a lot of their time and with other personal commitment this would not be fair.

We have already decided that we wanted the second advert to be more modernistic in order to show a contrast of the decades within the adverts, but also will show the product to have gone on to be successful and widely used. Our idea for this advert is too show the gospel choir singing a jingle we will make up about the product and also use the jingle to be a main part of the radio jingle.

Unfortunately a big BIG BIG problem cam around which was that the gospel choir were unable to do the filming for us due to other commitments therefore we had to take forward another idea. The next idea was to make the advert in to showing various members of the public that have sent in their home videos of how they would advertise "viz". Obviously the people featured would be actors but we want to show that the product is widely used and a product that all ages find useful. We think that this will be a great advertising package for the product as the "member of the public" will be putting faith in other members and therefore go on to promote the product, showing how widely it is used.
Here is a storyboard of the different frame we plan to have in the advert:

As you can see we are going to present the advert as if it is celebrating "VIZ" and we as the producers have asked members of the public to send in their videos of advertising the product.

We will film the clips of the various actors at various locations so its looks as if all the home videos are from different people. Here is a list of the characters that will be involved in this advert we will not be giving the actors a script as, we want the clips to be different we will ask the various actors to come up with something to say of their choice weather they wish to plan what to say or not. So here are the character profiles:

Character 1

Name: Emma Constable
Age: 18
Costume: Black coat and umbrella as she will be filmed outside and needs to look older and sophisticated.

Character 2

Name: Thomas Myers
Age: 11
Costume: Football kit as he will be presenting young boy who always produces stains when playing football.

Character 3

Name: Faye Allen
Age: 18
Costume: Smart clothing will represent a business woman with a hectic lifestyle.

Character 4

Name: Cathy Myers
Age: 43
Costume: Casual modern day clothing, representing a modern day mum

Character 5

Name: John Myers
Age: 47
Costume: Jeans and t-shirt, a comfortable look, maybe be a comical advert.

Advert 1 Planssss

After deciding the advert plot that we wished to have for the first advert and we have made the decision together that we want advert to be of old style and the other to show a contast between the decades and the quality of the adverts. We now began to draw up a story board of the avdert so when it comes to filming the the advert we will know exactly we what we need to film and also when it comes to editing the video wee will have a clear idea of how we want the advert to appear.


Here is the story board:

Due to there being so many different frames within this advert involving various actions and words from the character i decied to draw up the the storyboard again making each frame larger so the actions of the character can celarly be seen and it also shows a claer idea of the scenery we will want the character to be shot in. Here are the larger frames that have a clear description:

Script of advert
Now kowing exactly what we wanted to film we now had to decide on the catchphrases we wanted to character to say in cheese, we came up with the following 2;
>"Viz, always does the trick!!"
>"Viz, always leaves your clothes stain free!"

These two statements will be said throughout the advert the first when the character is poring the product and the second will be at the end of the advert when the character pulls out the clean washing and holds it up to the camera.

Character

We have decided to use Emily's younger sister Beth, as she was someone who was willing to dress up to suit the old fashioned themed advert and as a person she is also quite over the top and finds it easy to be cringy and cheesy, this ideal as this is how we want the character to come across.

Name:Beth Allen

Age:15

Costume: floral dress and apron

Picture:

Advert Ideas

Adverts Ideas

Now we knew the product we wished to advertise and had conducted extensive research in to various TV adverts we now had to go on and decide how we would like our TV adverts to appear.
When first discussing we came up with these various plots of how to create or TV adverts:
1) Put the dirty washing machine and then pull out clean clothes showing product has working. We also carried on this idea to show a child playing and falling over producing a stain on their clothes.

2)Placing the dirty shirt in to a bowel of water and adding product then pulling out the shirt showing it to be stain free.

3) Another was to show the opinions of the public and what they thought of the product for example "how good it works", this would portray the products popularity and opinion of the public may bring the trust in the public. Could turn this into a competition advert where we show home videos sent in by users expressing their views on the product or own adverts.

After coming up with these ideas we went on to decide on the two adverts we would like to go ahead and create. The first being the older style advert we will use idea 1 as we believe when seeing other adverts that have an older style this would be perfect for us as we believe we would also be able to carry on this effect throughout the advert. Also it would allow us to make the character act "cheesy" and over the top which is seen to be popular with older style adverts.

As we wanted the second advert to have a more modernistic feel we came up with the idea of fiolming the schools gospel choir and producing a jingle for the product this way but also this would give the advert a happy feel and similar to the insurance advert that was around a couple of years ago for the "you switch" phone company.

Logo for product

Logo
As we are creating a cleaning product it is vital that we create a logo to go along with the product, this logo will become associated with the product as they do with professional company`s. the logo is important as it should attract the attention of the audience in order to promote the product and make the name of the product well known.
As we are making one advert an older style we felt that the logo should not be too modern so that it suits the old style and then this logo can be taken forward to the modern advertisement. With most logos they either have a symbol associated with the product or simply the products name so that it stands out and grabs the attention.
Here are some examples of product logos:

As you can see from the researched logo most of them are just simply the name of product in a special text and some in colour that simply make the name bold and stand out and therefore makes the name of the products memorable and associated with any other products made by the company.
Hand drawn designs of our logo:

Final logo construction:
This is my final computerised logo , when constructing this i kept to the hand drawn design for it as I felt that this logo will catch the attention of the audience and show off the products name so that it stands out in the current market.
When transferring the design on to the computer I played around with various colours to ensure that the colours i had chosen were suitable and do the logo and name of the product justice.

Our Product

After completing extensive research in various advertising packages for various products including research into the ancillary task, we now took our findings from the research and personal thoughts to take forward into deciding what product we would like to make the advertising product for. We have had the idea from the beginning of creating an old style advert and then contrasting this with out second advert being more up to date and conforming to modern society`s norms. This would allow us to show a change in the style of the advert and the construction if it this would also mean we would show that we have contrasted the two adverts from old style to a modern one showing our skills to design and create videos according to certain decades.

Before we made any decisions of if we would go ahead with having an old style advert and a more modern advert we brainstormed various products we could advertise and then went on to make a decision from choosing our favourite product, but that would also allow us to get the most out of the advertising product for the product. Here is the brain storm of product ideas:


After brainstorming our ideas although we likes the idea of the powder that when you put in a microwave it turns in to a meal, we really wanted to show a time difference in out two adverts and therefore chose to advertise a cleaning product as we thought this would be easy to show a contrast of time between the two adverts, feeling that out other ideas were too modern to take this idea forward. However after deciding we definitely wanted to take forward the idea of the two adverts taking place in different decade we constructed another mind map to ensure there were no other products that or consider before we took the product forward and made the definite decision of the product. Here is the mind map:


We went on to definitely take forward the cleaning product as this what we feel we could make the wont conventional advert for that show a contrast in the different decades they will be filmed for. Emily and I then went on to have an informal discussion where we made rough ideas of what type of cleaning product we would want to advertise and the name of the product.
List of possible cleaning products
>washing clothes
>clean surfaces
>oven cleaner
>window cleaner...............these could be shown by filming and old dirty kitchen to a new clean kitchen once product is used

After looking down the list of products we most liked the idea of advertising a cleaning product for clothes this is mainly because we both have an interest in clothes and also both do our own washing at home meaning we would be making the product to appeal to us as well as to the target audience that would be for almost anyone, however when creating the older advert we will have to take in to consideration the strong stereotype that was around at the time which was women were expected to stay at home and take care of the house. When discussing the ideas we came up with ideas of how to advertise the product and possible names we could use.

Products Name
Firstly we looked at current names of washing clothes products on the market they are the following:
>Vanish
>CilitBang
>Comfort
Other cleaning products names that are currently on the market just not products for washing clothes are:
>Flash
>Mr Muscle
>Mr Sheen
>Fairy washing-up liquid

When analysing the names like "Flash" and "Vanish" it could be seen as an adjective for what the product does for example "vanish"ing stains, or "comfort" could be because the product makes you clothes extra soft and provides them with "comfort". Also when looking at the other names like "Mr Muscle" this could portray the product being strong and getting rid of tough stains, this is the same with the name "Mr Sheen" which is a name for a polish product, sheen is defines as shine and simply states what the product is and keeps it simple. All of the names used for cleaning products are "short and sweet", this means they attract the attention of the audience but also cleverly describe what the product actually does and is one of its benefits. We will take this in to account when deciding on a name for our product, firstly we came up with these ideas:
>Invincible: this idea came from the fact that our product that will be made to clean clothes and therefore will have to get rid of tough stains, invincible meaning that nothing can beat it will describe the product in this way. However the word is quite long and therefore may not be catchy enough as it is quite long therefore we could shorten this option to Invince or vince
>Invisible: this idea came from a similar idea to the above of describing what the product dies, this could be portraying that the product makes any stains invisible. Again the word is quite long and may be too long to catch the attention of the audience therefore we have came up with a shortened alternative which is Viz

After looking at the names we decided to take the name VIZ for our product as we think this is a catchy word and also suits the wording used for titles of cleaning products.

Research for ancillary tasks

Research for ancillary tasks
Emily and I now went on to conduct research into our ancillary tasks being to compose a radio jingle and create a web pop both advertising our product. We went on to listen to various radio adverts one that is quite recent and the other that is from the 1970`s this will help us without idea of producing an old style TV advert and a modern one, we will then be able to chose which style we wish to use for the radio jingle. It will allow us to see if there is any difference between the two jingles and contrast them to see if they change to suit the current norms and values of thee society or if radio jingles have simply remained the same throughout society. For different product`s radio jingles we noticed that they all took aspects of the TV adverts forward and the most “catchy” jingles that you remember are those that have a jingle of someone singing about the product and its benefits.

At the moment one of the most popular radio jingles and TV adverts is that advertising the company that promises to find you the cheapest car insurance which is “Go Compare” insurance. These involve a man singing about the benefits of the product, for this advert the radio advert is simply the jingle as it says everything about the product that it needs to and therefore no over voice needs to be, although some jingles are very short for this product they still say enough to promote the product and make them memorable for the customer to buy the product and remember the jingle. By remembering the jingle when shopping or looking for a type of this product they will always think of this product first.

Here are the lyrics to one of the Go Compare jingles although not much is mentioned the jingle is memorable and “catchy” in order for the audience to remember the product when shopping for it.

Go Compare,
Go Compare,
When in doubt check them out go Compare,
(Dog barks 2x)
With just a few clicks save your spondoliks and you'll thank your stars that you went to go compare,
Yes you'll thank your stars that you went to go compare.
Bold - Long Notes Bold and Italic - extra long notes

A TV advert was broadcast in 1970 for “R Whites Lemonade” , the jingle named “Secret lemonade drinker”, is a catchy song that is popular among the generation of the 1970`s, due to the lyrics and tune having memorable words that are sung in a certain tune. We could say this is similar to nursery rhymes how they also use simplistic language sung in a certain tune, which then makes it easy for the audience to remember the tune and the words to sing to it. This goes on to make the product memorable and popular as, as they jingle/song gain popularity the product it is about goes with it. This particular jingle also tells the story of the advert where a man sneaks down stairs in the middle of the night to drink some R Whites lemonade, this jingle went on to be used. Here are the lyrics of the adverts jingle of the 1970`s:

I`m a secret lemonade drinker
R whites R whites
I`m trying to give it up, but it’s one of those nights
R whites R whites
R whites lemonade, I`m a secret lemonade drinker
R whites R whites
R whites R whites?

When comparing this to the “Go Compare” radio jingle I do not believe there is much of a difference although the “Go Compare” jingle is much more bold in sound and suits the music decade, this is similar to the “R whites” jingle which again is to the tune that could be a 1970`s song this makes it appeal more to the target audience and known for its time. Other than that I think radio jingles are simply constructed to match the current TV adverts for the particular product at the time it is made, by matching it to the televised advert, it associates the product with another advert which means more aspects are being associated with the product which will increase popularity.

Web pop ups

We also felt to gain a good deal of what the task involves and how to design the various parts that we should also go on to look at various web pop ups so that when creating the web pop up we conform to the norms of modern society. Web pop ups are not a popular way of advertisement as when discussing advertisement ways with the class earlier in the year, this was not one we came up with, most people find them annoying however it has been seen in statistics that although when these adverts pop up at least 40% are read the whole way through and those who simply close the advert still remember the name of the product and then go on to remember it when shopping.

Here is a n image of lots of different web pop ups for various company I chose to use this image as it will allow me to see if they are similar in style and design and also if it changes depending on the product.

By looking at these, I see they all have a simple layout and state minimal information about the products being advertised instead they just have bold writing stating what the product is and performs. Some of the pop ups have an option form the user to click and go forward to the website of the product in order to finds out more information on the product or sign up for it. There are for competition this use red writing which grabs the attention of the user and make the interested in entering the competition as where it has grabbed their attention that they could win something they go wanting to. To take forward on to our web pop up I think we will have to use the same layout of plain styles that do not show too much information and just simply inform the user of the product.

Research! Research! Research!

Researched TV Adverts

We think that it is very important to research into TV adverts in order for ours advert to be a true representation of a TV advert matching the current norms and trends of the televised adverts. It will also help us to gain ideas of how to go to plan and create out TV advert and how the TV adverts are constructs, how the attract the attention of the target audience and promote the product giving all its benefits, so that the audience then go on to purchase the product. We have decided to look at a range of products for various different products to see if there is a change in how to advertise certain products but will also give us a range of ideas that we may want to go and use a handful of the characteristics in out own advertisement package for our product when it comes to designing and making our own but also so we can get an idea of a commercial adverts generic features.

Coca-Cola Adverts
Happiness factory
The advert was launched in 2006 and has gone on to be one of the most successful advertising campaigns for the coca cola company. It has won several awards including The “Silver Lion” at the 2007 Cannes advertising awards and recently has been nominated for a prime time commercial “Emmy” in the USA.


Mailbox Advert
This advertising campaign only lasted for approximately 7 months the purpose of the advert was to show the happiness people would have when receiving a bottle of coke within their mailboxes in America; however the company felt that the advert did not appeal to a large majority of the audience.


Thirsty Advert
The main purpose of this advert was to show a man craving for a drink and walking to find an open shop to find a drink, upon eventually finding one the only product in the shop is a coca cola when then the advert again portrays the happiness of having a glass of coke. Again this advert only lasted approximately 7 months as the company felt it did not appeal to the younger audience and did not draw in the attention of the audience.


Hilltop Advert
The “hilltop advert” was filmed in Rome, Italy in 1971 and is seen as the most beloved and well known commercial the company even brought it back to our screens in 2007 due to its popularity in the 1970`s and thought it would do just as well now. Before the advert begins a message from the company is shown stating; “On a hill top in Italy, we assembled young people from all over the world…To bring you this message from Coca-Cola bottlers, all over the world it’s the real thing.”


Through looking at these adverts it gave me a good idea of how a company promotes and advertises a singular product through the means of televised advertising. Out of the four adverts my favorite personally was the “Thirsty advert”, this is because I thought it shows the product in a good light and shows the purpose of the product to the customer which is it being a drink and fulfilling a thirsty person. This gives the product a good name and with it being a drink clearly shows the product fulfilling its purpose. However I also like the “hilltop advert” as again it shows the product to be bringing people together and spreading happiness this will make people more inclined to go and buy the product as the nature of the advert is happy. Also in this advert it shows a range of people from all over the world this could be portraying the product to be well known all over the world and therefore showing its popularity will also make the consumer more inclined to buy a product as the popularity portrayed could be suggesting t the audience that it a high quality product.

I though to have enough research so Emily and I would be able to go forward and produce ideas for our advertising campaign we carried on to look at other products and their advertising campaigns. We decided too look at the recent “Cadbury, Dairy Milk” adverts that are said to be revolutionizing the world of confectionery advertising. Rather that advertising the product and showing its fulfillment of its purpose the company are producing productions that are memorable and therefore will make the consumer remember the advert and product. The company have called these “Glass and a half full productions”, linking to the milk that is in their chocolate.


Eyebrow Advert
The advert was launched by Cadbury in 2009, the advert features a young boy and girl at a photo shoot when the photographer leaves the shoot to answer the phone the boy presses a button on his watch that releases the tune to “Don’t stop the rock”, by Freestyle Express, this is when the children begin to move their eyebrows in unison to the tune of the song. The end of the advert displays a bar of Cadbury Dairy Milk Chocolate above the slogan of the campaign: "A Glass and A Half Full of Joy".

Researched TV Adverts

Gorilla Advert
The advert was first launched in 2007 which lasted 90seconds and not only appeared on our television screens but also in cinemas, billboards, newspapers and magazines. The advert went on to be broadcast across a number of countries including Canada, Australia and South Africa. The advert formed the centerpiece of the Cadburys “Glass and half full productions” that have gone to be increasingly popular and improved the public perception of the brand noticeably.


Aiport/Truck Advert
The advert was first launched on the 28th March 2008 to take the place of the gorilla advert again produced by the advertising campaign “Glass and a Half Full Productions”. The advert features several trucks racing on an empty runway at an airport, to the tune of Queens, “Don’t stop me now”. The ad campaign ran at the same time as the problems at Heathrow Terminal 5 with baggage handling; in the advert baggage was scattered across the runway.


After looking at various advertising campaigns we then went on to look at advertising campaigns for cleaning products to see if there was a difference between how company’s advertise products and cleaning products.
A well known cleaning product is Mr. Muscle adverts that can be a spray kitchen cleaner or bathroom cleaner that promises to fight tough stains. The product was manufactured in 1992 and since then the advertising campaign has continued to appear on our screens, until 2008 when the advertising campaign changed the small, skinny man who had always been associated with the product to a cartoon super hero.

Multitask Advert
This advert made 8 years ago has to appeal to all not including a young children audience as everyone has to clean and getting stains off of surfaces can be challenging therefore the aim of this advert is to show how easy it is to do this by using this product.


Bathroom Advert
This advert is one of last adverts before the adverts changed to the super hero adverts I found this one quite comical and an exaggeration of society member using many products in a bathroom in order to clean all surfaces, however the aim of this adverts is to tell the nation that you only need one product.


Super scientist Advert
This advert was broadcast during September 2009 and shows off the new advertising campaign which is a animated super hero that implies the product is a superhero, this may also appeal to children who will want the product simply in the shopping trolley because it includes a super hero. The adverts are now more updated however many commented on preferring the real life man doing the adverts.


After looking at the cleaning products adverts it was clear to me that when advertising a cleaning product the main thing the advertising campaign focus on is showing the product working to a high standard and its benefits, informing the audience of its main selling points rather than making the advert memorable to the audience like the Cadbury adverts in contrast we found that when advertising a cleaning product it is all about showing off the products benefits and it to be high quality.

Now we have finished extensive research in to current and older TV adverts, form which we have gained ideas to take forward to our advertising campaign and how we should go about advertising the product in order for it to conform to the adverts of today. Our initial idea is take the style of old fashioned adverts for one of the TV adverts as we thought these would be fun to film together, but also film a recent TV advert showing the adverts progress and will also portray that the product is a long running product widely used. Also when initially thinking of TV adverts we think that they are very “cheesy” in the way that they are presented and we will also carry this idea throughout the project.

Re-looking at briefs

Re-looking at briefs

Now having decided against that brief we began the process again of looking through the briefs and picking out another that appealed to us and one that we would feel we could put everything in to it. We began to look down the list of briefs picking out the good and bad points of each one and why it may or not suit us, also making sure that we could be imaginative and would not be making too much hard work for ourselves but so it was still a challenge. We finally came across the idea of a TV advertisement for a new product or service, we both felt that this suited us in every aspect as it meant we could use our imagination when it comes to designing and new product or service and how we will go about advertising it, we would be able to be creative in producing a fun, “cheesy” advert that are popularly seen our televisions today and suit our personality as Emily and I are both happy and outgoing people who like to over exaggerate everything. The brief will also allow us to produce a jingle for a radio advertisement we thought even though neither of us have done this type of thing before it would be showing off our media skill and how we don’t mind trying new types of media. Some of the other briefs stood out to us however when briefly discussing which one we would most like to do we came to the decision of going with this brief as we think it will be the most enjoyable to create which therefore hopefully means we won’t mind doing the work being it to get a high quality outcome.
After deciding on this brief we began to brainstorm together various ideas of the products that we could imaginatively create and go on to produce the various adverts for. By brainstorming out ideas of the products we would like to advertise it means we can go on to research into these ideas and plan how we would want the product or service to be seen through the adverts but also so we defiantly knew we had enough ideas to be able to work to this set brief without becoming stuck for ideas, which could cause problems in the planning or construction stage.


What our brief would involve
An advertisement package for a new product or service, to include two TV advertisements, together with two of the following three options;
A radio advertisement
A TV program sponsorship sequence
A web pop up advert

For this brief there would be various tasks that we would have to do before being able to have a professional, high quality outcome. We have decided that we will produce an advert that obviously will involve filming and editing the various shots anf frames of filming together in order to make a successful television advert that conforms to real adverts. Then we will go on to record a radio advertisement, this again would involve a jingle of some sort that catches the attention of the audience as well as sounding as if it belongs on the radio and promotes the product well. Along with this we will finally go to design and create a web pop up this would let us use still images and our designing techniques in order to capture the attention of the audience and again conform with real life web pop ups. We felt that this would best show off all our media abilities and also be challenging to express the same product at the similar standard through three different mediums. We made a list of tasks that our projects would now involve before we had a finished product that we could then go on to advertise;
Research various commercial adverts for a range of products, including TV adverts, radio adverts and web pop up adverts
Come up with initial ideas and the expand on these; i.e.) name of product, theme of commercial
Research similar adverts/products to initial idea
Name of product


Initial Ideas

Chosen Brief

Our Initial chosen brief
Initially after looking through the set of briefs the one that stood out at Emily and I was the film trailer option, I think this was because it would involve a lot of imagination and we both have a love for film, as soon as we decided on this option we Drew together a mind map of out initial ideas and thoughts;


We then went on to look at what a teaser trailer is so we have a clear idea of what it is exactly we are creating we got this web definition from www.dictionary.com, i have copied and pasted the definition into my blog.
Teaser Trailer - A short trailer that is generally released many months before a movie is actually released, to give a brief peek at what the movie will be like, and to build audience anticipation. Teaser trailers are usually much shorter than the final trailer, which reveals more of the storyline of the film. See also trailer.
As you can see the point of a trailer is to give the audience a sneak peak at the movies a couple of months before the film is released, this is in order to get the audience excited about the film and therefore when the film is released in cinemas a large of amount of people go and watch it. A good movie trailer will leave the audience wanting to see more of the film or on a cliff hanger for example only revealing half of the story line.

Mind map of brief




Idea
The idea that stood out to Emily and I the most was a heartbreaking story of a young girl who had suffered from meningitis in the past, we was going to base the film on the story of her sister and how it felt to lose a sister and a best friend. This idea came from her younger sister who had suffered from meningitis in the past although she has recovered from this we would be able to take real life emotion from how Emily felt when her sister was suffering and in the vital hours when it was a matter of life and death. Due to this experience Emily had also written a English coursework piece on this almost tragic event of her life in year 10, we could therefore expand the story and base our trailer on the story revealing the main part of the story but not the most important part of weather she survives or not and how the family copes.
We started to research similar films and their trailers so that we could get ideas and generate our own ideas from this of how we go about filming the various scenes that would be involved and how we would go about editing them together to get the emotional response but also the "WOW" factor so that we would produce a dramatic cliffhanger on the trailer that would make the audience want to go and seethe film at the cinema. We noticed that a film similar to our idea had just been released called “My sisters Keeper” that is based on a novel by Jodie Picoult. The novel tells the tale of a young girl who sues her parents for medical emancipation when she discovers that she was produced to save the life of her older sister suffering from leukemia, it tells the story of the reason why she sues her parent and the heartbreaking story of how the family cope with these tragic events;

Synopsis of film
“Anna Fitzgerald was definitely not a mistake. She was especially designed from her parents’ genes to provide a match for her elder sister Kate's rare blood type. Kate has Leukaemia, and when Anna was young she donated bone marrow to help with the treatment. Soon however, it was more marrow, blood, stem cells and now, when she is thirteen her parents want her kidney.
The story jumps straight into the action where Anna begins to fight against her parent’s control, and adamantly against giving Kate her kidney she convinces a lawyer to take her case against her parents - she is suing them for the rights to her own body.
The plot follows Anna's family's struggle, not only within the legal system but the emotional trials they all must now face; her parents struggle to understand Anna's motives, as Anna seems also to do at times. At thirteen years old Anna rebels against her parents in one of the most heart wrenching ways possible for both parties, and in particular her alienation of her mother causes all sorts of difficulties within the family. A well-rounded story, more emphasis is placed on the family side of Anna's battle with the underlying influence of Jesse, the girls' older brother who has been slightly neglected, and perhaps due to the strain of having two frequently hospitalised sisters has become delinquent and isolated.

Interestingly, Kate does not seem to voice much opinion about Anna's choice to deny her sister a life-saving organ, which adds to the intrigue of the legal battle. Anna's relationship with her lawyer is at times one-sided, as she begins to increasingly rely upon him, and he gets frustrated as he begins to feel like a babysitter. He does however recognize the influence of her controlling mother, and puts her under the care of a legal guardian, which naturally strains family relationships further.
Anna's case finally reaches the court, but her battle is far from over. More emotional manipulation and typical insecurities follow, as she stands up for herself in a world of adults. "

Our Thoughts

After analyzing the film and its trailer me and Emily both found that our idea of a girl suffering from meningitis and how this effects the family very similar to the story told in this particular film that has only recently been released. We also thought that although we had our own ideas of how we would want the trailer to look and the shots and frames we would want it to include, it would be hard to make it original when comparing it to this film.We also decided that the amount of filming for a good film trailer would increase the work load and as it is about a girl suffering from meningitis to make the story look true we would need access to a hospital to film some scenes in a hospital and other various location, also maybe an ambulance in order to get the high quality trailer we would want to produce and in order to get the impact, firstly we knew it would be hard to film in a hospital as it is secure and place where ill people go for peace and to recover from various illnesses. Secondly it would involve including many people in the trailer to see the effects on the family and how it affected them trying to get many people in certain locations at the same time could be difficult. We therefore have decided that we have not chosen the right brief for us.

What is media? Generic Features

What is media? Web definitions
• In communication, media (singular medium) are the storage and transmission tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose.
• In the arts, media (plural of medium) are the materials and techniques used by an artist to produce a work
• Mass media is a term used to denote a section of the media specifically designed to reach a very large audience such as the population of a nation ...

By looking at these we can see that media is used by us every day as within a day we all communicate with others using different tools other than talking. TV and newspapers have a major role when it comes to communicating us information this is the way we find out what is happening within the society we live in. Many television stations every day broadcast news programs during prime times for example early morning when people are getting ready for work, school etc and then again at noon, 6`o clock and 10`o clock when people may be arriving home from work. There are then special channels that are just dedicated to bringing us news from around the world and the area we live in. all these options mean that everyone with a TV has a chance of being broadcast news and information form around the world. Those people who may not have a TV due to personal beliefs for example may receive the communication of this data through newspapers which again millions of copies are sold and published every day bringing us the latest news. We have national newspapers that mostly are published daily and then local newspapers that are normally weekly these all are communicating data across a wide population of people within our society. These are also examples of mass media as they are made to appeal to a large population. Adverts are also a massively used medium that communicate us information weather it be on factual news, new products or programs. Adverts however normally have a target audience and although are an example of mass media as they are being made to broadcast nationally to a specific audience, for example when new make up products come out they are made to fit the needs of women. However adverts can also just be media rather than massively, for example an advert in your local corner shop advertising a bike for sale would not be an example of mass media.

I went on to look at various mediums and pick out there generic features so I have a good understanding of different media tools before picking my brief, I ensured Ilooked at a range of mediums butalso for eachone watched a few examples in order to get generic features that seem tobepresent in all... The different mediums I looked at were;
• Movie trailers
• Documentaries
• Music videos
• Adverts
• Soap opera trailers
• Web designs

Generic features of movie trailers
• Always short; approx 1.20 minutes
• Lots of actions, characters, locations
• Don’t reveal whole story but introduce basic premise; E.g.) Spoilt American tear away is sent to eccentric British boarding school which she hates initially but then finds out she loves it.
• Voice overs
• Loud sound effects
• Background music
• Names of prominent cast members
• Quotes from reviews in writing across a black screen
• Begins with names of production and studio name
• Completes title and then the release date of film
• Begins with slightly longer extract of film without any music and the pace speeds up or slows down depending on the genre of music of cutting begins along with music
• Extracts are rarely in chronological order, but in a way which introduces premise, main themes and highlights (funny, sad, sfx etc)
• Music builds up to a climax which occurs just before the title release date
• Fade shots (My sisters keeper) to suggest a passing terms
• Changes in light tone
• Close ups to focus on something that is going to be integral to the plot.

Generic features of documentaries
• Voice over
• Fast pace cross cutting
• Fade
• Cut always of people being interviewed
• Talking heads; experts, eye witnesses, younger generation, range of ages
• Focus on specific, interesting details
• Clear past and present through colour and lighting
• Use of sound; older clips/images – older music
• Lots of information and facts
• Establishing shots

Generic features of music videos
• Fast paced cuts and edits; lots of different locations and costumes
• Use of lighting; Ciara video; dark lighting and white clothing; makes contrast and you can see her clearly – sense of mystery
• Video often
• Tells a story; Thriller video there is an acting scene that then goes into the music – short movie – linked to the previous acting scenario; adds interest and involvement
• Lots of close ups and shots of the same thing; people from different angles
• Neon flashing lights – impression of movements, action and fast pace; mysterious undertone; hard to see exactly what’s happening
• Light, bright videos create a happy, positive, fun tone
• Energetic
• Cuts match the rhythm of the music OR match the pace of the music, e.g.) slower fades and slower songs, quick straight cuts for faster songs etc
• Cuts from the band playing back to the story again
• Lots of cultural references
• Close ups of hands/mouths playing instruments/singing
• Similar to films they have establishing shots, close ups to how emotions
• Extreme angles to emphasize emotions, create atmosphere, e.g.) extreme low angle shots to make subjects look big and impressive, or the opposite to make them look venerable.
• They suit particular genre of the music; e.g.) aggressive themes/imaginary for rock music, club themes/image for dance music etc
• Tendency to use handheld camera rather than those on tripods or pedestals
• Huge variety of budgets depending on wealth of band or image they wish to present, e.g.) grunge band may be filmed in black and white, playing in moldy basement when in fact they are all multi millionaires
• Generally innovative use of cameras and effects.

Generic features of adverts
• Like music videos, use range of angles and cuts
• Usually have a music soundtrack
• Close up of product and emotional reaction to product
• Sometimes focuses on brand – building rather than product
• Always have a slogan that they go back to
• Focus on the sense to create appetite
• Use catchy jingles
• Use attractive models/images to sell things ( the brain remembers such things easily)
• Tend to stick to one location
• Use humor and irony (the brain also finds it easy to remember funny things)
• Generally try to be innovative
• Almost always finish with the brand name or slogan
• Like to use brand or similar company colors
• The action/themes/images don’t always have a strong connection to the product but are memorable
• Sometimes use `ordinary` people to help audience relate to them
• Use innuendo and double meanings; implied meaning
• Celebrities to raise a high profile
• Use a `visual slogan` ; Asda adverts – for example an action that is associated with company/product

Generic features of soap opera trailer
• Common relating themes of horror and tragedy – generally nice about to be destroyed by something nasty/ something going wrong (emotionally contrasting plot lines)
• Lots of action, fast paced
• Melodramatic (often exaggerated domestic settings)
• Specific characters- focus on heroes, villains and victims
• Cliffhanger endings
• Lots of short scenes or specific characters speaking
• Hints of revelations of murky pasts
• Dramatic soundtrack; voice over/echo effects/ends with title of soap and schedule info
• Ends with theme tune of the soap
• More hysterical emotion
• Lighting tends to be dark/flashes/short cuts to emphasis the tragic emotions
• Repetition of schedule information
• Use of soft focus to emphasis romantic scenes
• Use of black and white to signify dreams or flashbacks

Generic features of web designs
• Prominent image
• Same colors and tones
• Different languages available
• Advertisements
• Postings – comments from fans
• Flash images – moving images
• Simple layout
• Bands – use imagery and color schemes which are associated with the bands image
• Bands – lots of links to whatever the target audience might be interested in – new photos, upcoming shows, downloads
• Adverts for related products and services
• Bands – prominence given to image of band and/or bands logo
• Soaps – prominence given to flash player window in which you can play back missed episodes
• Soaps - the channel logo is prominent at the top with quite a plain, simple layouts, use associated fonts and logos.

Main task briefs

Before I could go on to analyze the briefs I had to make the decision of whether I wanted to work as an individual or with another, I decided that i would work with another individual as this would allow us to show off our teamwork and communication skills with one another. However this would also mean that we would not be limited on ideas and could both give our points of view on ideas so that we produce the best outcome for our Media Portfolio. I am going to work with my class mate; Emily Allen. We have chosen to work together as we are also best friends and therefore get on very well with each other this means that throughout the project we should be able to make decisions together that we both agree on and should not have any disagreements, also we will be able to work outside the lessons together as we spend a lot of time together. We are both creative and have a similar imaginations, and once we have a strong idea of what we want to produce we work our hardest in order to achieve this.

Set briefs from the examining body

A promotion package for the release of an album, to include a music promo video, together with two of the following three options;
A website homepage for the band
A cover for its release as part of a digipak(CD/DVD package)
A magazine advertisement for the digipack

A promotion package for a new film, to include a teaser trailer, together with two of the following three options;
A website homepage for the film
A film magazine front cover, featuring the film,
A poster for the film

An advertisement package for a new product or service, to include two TV advertisements, together with two of the following three options;
A radio advertisement
A TV program sponsorship sequence
A web pop up advert

A promotion package for a new soap opera, to include a TV trailer, together with two of the three following options;
A listings magazine front cover featuring the new soap
2 hyperlinked Web Pages (with video extract) for the new soap’s website
A poster for the soap
A selection of materials related to an original children’s TV drama, to include the titles sequence to the TV program , together with two of the following three options;
The front cover to a magazine for the series
A DVD cover for the series
A radio advertisement for the magazine

An extract from a new documentary TV programs, lasting approximately five minute, together with two of the following three options;
A radio trailer for the documentary
A double-page spread from a listings magazine focused on the documentary
A newspaper advertisement for the documentary

A website for a new TV channel (to include a minimum of three hyperlinked pages with original images, audio and video extract, together with two of the following three options;
A newspaper advertisement for the channel
A double page spread for a listings magazine, focused on the channels launch
An animated identity sequence for the channel

A short film in its entirety, lasting approximately five minutes, which may be live action or animated or a combination of both, together with two of the three following options;
A poster for the film
A radio trailer for the film
A film magazine review page featuring the film

I am now going to analyze each brief and chose the one I wish to complete; I will state my reasons for my choices.